Bachelor of Business Administration (Honours)
in Digital Marketing
An In-Depth BBA in Digital Marketing
The Bachelor of Business Administration (Honours) in Digital Marketing offers an in-depth exploration of digital marketing, teaching students to analyze consumer behavior and convert it into actionable business insights that reveal new revenue opportunities. The program covers key areas such as website marketing, search engine optimization (SEO), content marketing, social media marketing, and affiliate marketing. By delving into these critical aspects, students will acquire the expertise needed to identify and capitalize on emerging business prospects.
Cource Details
Entry Requirement
| STPM | Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level; or |
| A-Level | Pass in at least two SPM subjects with a minimum grade of D and pass in SPM Mathematics |
| UEC | Achieve a minimum Grade B in five SPM subjects and pass both Mathematics and English; or |
| Foundation/ Matriculation | Pass with a minimum CGPA of 2.00; or |
| STAM | Achieve a minimum grade of Jayyid in all subjects and pass both Mathematics and English at SPM level; or |
| Diploma/ Advance Diploma (Level 4/5, MQF) | Pass with a minimum CGPA of 2.00 |
- International students whose primary language of instruction is English are exempt from the English language requirement.
- International students who do not meet the English language criteria can enroll in Nilai University’s Intensive English Program to prepare for the Linguaskill exam.
- Malaysian students may be exempted from the English language requirement if they have previously studied in English or achieved at least Band 2 in MUET.
Programme Module
Core (Common)
- BA3105 Introduction to Finance
- BA3120 Introduction to Financial Accounting
- BA3121 Intro to Management Accounting
- EB3130 Quantitative Methods for Business
- EC3162 Essentials of Information Skills
- BM3100 Principles of Marketing
- BM3102 Foundation of Business
- BM3103 Business Communications
- BM3105 Law for Business
- BM3106 Principles of Microeconomics
- BM3107 Principles of Macroeconomics
- BM3111 Principles of Management
- BM3200 Human Resource Management
- BM3218 Business Ethics and Social Responsibilities
Core (Discipline)
- BA3213 Personal Finance
- BA3216 Financial Technology
- BM3204 Organisational Behaviour
- BM3213 Marketing Management
- BM3219 Entrepreneurship
- BM3225 Digital Marketing Management
- BM3229 E-Commerce
- BM3309 International Business
- BM3324 Business Analytics
- BM3325 Logistics and Supply Chain Management
- BM3326 Global Talent Management
- BM3328 Business Research Methods
Specilisation
- BM3216 Consumer Behaviour
- BM3227 Ethics in Digital Marketing
- BM3313 Marketing Research
- BM3314 Global Marketing
- BM3322 Advertising Marketing
- BM3330 Social Media Marketing
- BM3331 Affiliate Marketing
- BM3332 Mobile & Email Marketing
- BM3333 Search Engine Optimization and Minimization
- BM3334 Web Analytics
Compulsory
- MPU3112 Philosophy & Current Issues (Malaysians & International Students)
- MPU3122/MPU3142 Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
- MPU3215 Graduate Preparatory Course
- MPU3412 Co-curriculum
Industrial Training
- GP3305 Internship
Course Outline
Year 1: (2 semesters)
Year 2: (2 semesters)
Year 3: (2 semesters)
Tuition Fee for International
Tuition Fee for Malaysian
Career Prospects
This undergraduate program is designed to meet industry demand for highly skilled professionals.
Careers
- Digital Marketing Manager
- Brand Manager
- Social Media Manager
- Online Content Developer
- Search Engine Optimisation Specialist
- Web Designer
Scholarship
Nilai University is committed to nurturing well-rounded, ambitious individuals by offering scholarships to deserving students from diverse backgrounds. We believe in the power of education to transform lives and provide opportunities for growth. Our scholarships are designed to support academic excellence while fostering a lifelong learning mindset.